Rise Thought Leadership

Ecosystem Successes

Barclays brings ApTap’s switching and tailored deals into its mobile banking app

Ever struggle to access rewards, discounts or cashback opportunities? You’re not alone. In an increasingly digital world, we all need smooth ecommerce journeys so we can quickly and easily manage our financial lives.

Taking a step in that direction, Barclays has partnered with ApTap to provide their customers with savings on mobile, broadband and sim products; in the future, more services may be offered, such as providing exclusive deals on subscriptions and discounts from big brands. Creating opportunities to save customers money is increasingly important in these economically challenging times.  But this partnership didn’t just come about out of the blue. Founded in 2018, ApTap linked up with Barclays through the Rise Growth Academy and Barclays Eagle Labs Black Founders Accelerator.

Will Billingsley, co-founder and CEO at ApTap, said: “We really enjoyed taking part in both the Rise Growth Academy and the Eagle Labs programmes. We were able to connect with the bank on multiple levels—from mentorship to partnership. Now we’re incredibly excited to get up and running within the Barclays app, to help people find better deals and save money on their bills.”

Barclays’ Claire Smith, Product Manager - Offers & Subscriptions, shared: “We’re so excited to work with ApTap because of their vast potential and promising capabilities. Their valuable switching service opens up a number of future opportunities for us across Savings and Mortgages, like providing mortgage customers with exclusive offers that they can spend on their new homes and by saving them money on their bills, helping customers make money work for them. We really are showcasing the future of innovation in financial services.”

What exactly is ApTap?

While the world of finance can be complicated, ApTap provides a comparison market for some services, with some deals being exclusive to Barclays. ApTap is a white-label application that sits within a banking app. ApTap’s average customer has saved over £217 by switching to a cheaper provider! This showcases how companies participating in our academies can continue collaborating with the bank, creating mutual value for both parties.

“Bringing deals to the customer within the context of their financial position is both important and incredibly powerful,” said Will. “The cost-of-living crisis gives banks an opportunity to put their arm around the shoulder of the consumer, to help them make better decisions—something we’ve seen encouraged by the regulator. The appetite Barclays has shown to innovate and put customers first has been really refreshing.”

For more on ApTap’s journey in the Rise Growth Academy watch this video interview


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