Success story: Fluid.AI

Success story: Fluid.AI

AI that works for you

The proposition

Fluid.AI is an artificial intelligence (AI) platform that uses machine learning to drive decision-making for a variety of business operations. The AI is plug-and-play so there’s no installation overhead, and is connected to hundreds of data sources to maximise intelligent decision-making.

Fluid.AI also uses AI to create sophisticated virtual customer assistance for firms with a physical presence. Motion-sensitive cameras mounted in a kiosk detect customer reactions, facial expressions and gestures to apply for a loan, assess credit card options or get the latest rates.

Key features

  • Genetically evolving predictions that continuously learn from previous decisions and become smarter with time 
  • Speaks to customers and puts them in a digital environment where they can explore using gestures and voice 
  • Automatically recognises customers using advanced facial recognition 
  • The entire customer experience works seamlessly on mobiles.


  • Resourcing is based on call volumes, allowing optimal employee allocation across departments 
  • Reduction in hiring costs 
  • Quicker resolution of queries 
  • Drives sales and marketing initiatives – explore products interactively, and sign up for a bank account or credit card in minutes.

The Barclays partnership

The Barclaycard Technology team in India is working with Fluid.AI to develop a solution that provides intelligent predictions on demographic, transactional and campaign - specific response data for cross - and up-selling to cards and loans customers.

More success stories

Rise newsletter

Rise newsletter

Stay up to date with the latest FinTech news by subscribing to our newsletter.

Rise is the Home of FinTech