Sydney Davis is the founder of Tequity, an online platform for building amazing tech without any code.

Five questions with Tequity

08 December 2020

5 minute read

Sydney Davis is the Founder of Tequity, an online platform for building amazing tech without any code.

Sydney Davis is the Founder of Tequity, an online platform for building amazing tech without any code. Sydney is an entrepreneur, nonprofit professional and motivational speaker. She is dedicated to supporting non-technical entrepreneurs, helping them launch their first successful mobile app and equipping them with the software to do it. Sydney brings 10 years of experience spanning engineering, arts, consulting, project management and computer programming.

01. What was the inspiration behind your company?

I was inspired by the nonprofit leadership work I was doing. I was teaching coding classes at inner-city schools and working with college-bound students who have no access to entrepreneurship or tech programs, or idea that they exist. It was evident that there are issues getting people of colour the resources, access to capital and fair and equal opportunities in science, tech, engineering and mathematics.

I was also inspired to merge equity and tech into a platform that’s accessible online with no financial barriers. I wanted to provide technology education and give everyone the ability to build new technology to solve problems and make money. I wanted my solution to remove the hurdles associated with not having a technical co-founder. Tequity is for those who are not able to code or afford app development. We want to make app development accessible and be a revenue generating resource.

02. How do you feel being a female founder gives your startup a unique advantage?

So far, there have been no huge hurdles or roadblocks. In the mobile app development space, I feel being a female founder gives me a unique advantage because tech or app development is often male-dominated. I believe that’s why 90% of our customer base is female. There’s a comfort in working together, and most of the female founders using our platform are solving women’s issues. It’s also easier to communicate with our female-driven team. I think it’s been a complete advantage for our customer growth and retention.

03. What is the most important lesson you’ve learned since first developing and launching your startup?

My most important lesson is to focus on revenue generating activities first. There’s so much to do in your startup. Some things are fun, but others are not. If it doesn’t generate revenue, do not give it priority. Yes, that means letting go of fun things such as tweaking aesthetics like branding on graphics or colour switching. But these things don’t generate revenue and are low priority.

04. How has the pandemic impacted your company?

We launched in the midst of the pandemic, so I was super nervous people would be clutching their wallets. Instead, a lot of people made an investment this year to move their tech forward because of the pandemic and needing to pivot. The impact has been positive, and we’re hopeful our platform is offering a number of solutions to those who need virtual learning platforms, self-service ecommerce apps and more.

05. Some female founders report experiencing problems accessing capital, mentors, and networking opportunities. Tell us about some of the barriers you’ve faced.

The only barrier I believe we’ve faced so far is in seeking subcontracting development companies to assist in moving our product roadmap forward. It has been hard to gain equal respect and for them to recognise our leadership. I’ve been questioned on my current tech beyond what’s applicable, as if I need to be quizzed about my own product. It has prevented me from being comfortable and trusting my product in their hands.

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